As Greta & Co. Travel Design looks toward the year ahead, it’s clear that 2026 is shaping up to be one of the most exciting years for global exploration. Both Virtuoso and Condé Nast Traveler have unveiled their highly anticipated lists of the best places to travel in 2026, and a common theme emerges: travelers are craving deeper, richer, more meaningful journeys. This year isn’t simply about checking destinations off a list—it’s about purposeful travel, immersive experiences, exceptional hospitality, and the chance to connect with the world in a more intentional way.
At Greta & Co., we believe travel should be crafted with heart, curiosity, and a strong sense of purpose. The trends for 2026 beautifully reflect this philosophy, highlighting destinations and experiences that blend luxury with authenticity, comfort with discovery, and adventure with connection.
A New Era of Purposeful Travel
According to Virtuoso’s “Where Next: The Ten Best Places to Go in 2026” and Condé Nast Traveler’s “Best Places to Go in 2026,” discerning travelers are seeking journeys rooted in intention. Purposeful travel is becoming the defining trend—an approach that prioritizes cultural understanding, sustainability, conservation, and experiences that leave a lasting imprint long after returning home.
The best places to travel in 2026 are not just breathtaking—they offer opportunities to immerse yourself in the soul of a destination. Whether through wildlife encounters, culinary discovery, local craftsmanship, or restorative wellness, these experiences encourage us to travel thoughtfully and meaningfully.
What’s Rising to the Top for 2026
Here are the signature travel themes shaping 2026 and elevating this year’s most inspiring destinations:
- Remote, conservation-focused escapes
From eco-luxe lodges in Africa to remote island sanctuaries, travelers want destinations where every moment feels intentional. These places offer space, serenity, and a strong commitment to sustainability—hallmarks of purposeful travel. Conservation-led safaris, wilderness retreats, and regenerative travel experiences are among the most sought-after journeys for 2026. - Culturally rich cities with elevated access
Design-forward capitals and heritage-rich cities are emerging as some of the best places to travel in 2026. Think world-class cuisine, curated art experiences, exclusive insider access, and the chance to immerse yourself in vibrant local culture. Travelers want to go beyond the surface and experience cities the way locals do—authentically and thoughtfully. - Wine, wellness, and culinary regions
Travelers are seeking places that encourage slowing down, savoring the moment, and reconnecting with themselves and the world. Destinations centered around wellness, vineyards, artisan producers, and farm-to-table culinary experiences are rising in popularity. These journeys are designed for deep enjoyment—not rushing—inviting you to embrace the essence of purposeful travel. - Coastal and island retreats
Pristine beaches, boutique hotels, hidden coves, and serene blue waters continue to define some of the best places to travel in 2026. These destinations offer the perfect blend of beauty, privacy, and experiential luxury. Travelers want places that feel intimate and restorative—ideal settings for reflection, connection, and purposeful exploration. - Adventure-forward destinations
For those seeking transformative outdoor experiences, 2026 brings a wave of adventure-driven travel. Guided hikes, wildlife encounters, alpine exploration, sailing expeditions, and remote landscapes offer the chance to reconnect with the natural world—and with oneself. This is adventure elevated, intentional, and curated with care.
Travel in 2026: Luxury with Intention
The common thread across the best places to travel in 2026 is clear: travelers want more than a trip—they want depth, meaning, and purpose. They want to understand the cultures they visit, support local communities, tread lightly on the earth, and return home changed in the best possible way.
At Greta & Co. Travel Design, purposeful travel has always been at the heart of what we create. We thoughtfully craft journeys that blend luxury with authenticity, curate exclusive experiences with trusted partners, and design itineraries that reflect your unique values, style, and sense of adventure.
Let’s Design Your 2026 Journey
If you’re dreaming of where to go next—or curious about the best places to travel in 2026—Greta & Co. would be honored to craft a bespoke itinerary that speaks to your soul.
